Promenade Guest House

The Brief

Promenade Guest House, based on the stunning Yorkshire Coast provide visitors and holiday-makers alike a cosy centralised retreat, which is conveniently located most to local attractions, eateries and bars. Although they already had an existing website, they acknowledged that it was ‘clunky’ and difficult to navigate and did not portray the level of services on offer. 

They required a multi-page website that showcased the standard of rooms and services available to guests, whilst allowing them to check the latest prices and availability. 

Having recently undergone a full refurbishment they wanted the new look to be portrayed to visitors whilst establishing a strong brand presence that can be utilised across a range of online and offline services and products. 

The Outcome

Having looked over Promenade Guest House’s existing website and visiting the establishment, it became apparent very quickly that their online presence simply didn’t compliment the hard-work and determination they had put into transforming the look of the guest house.

Due to an existing booking platform being in place and the desire to keep things simple, we agreed that a multi-page website was the way forward for Danny and his team and introduced a range of calls-to-action (CTA’s) that would encourage users to book online via their chosen booking provider, rather than use the likes of Booking.com, that charged higher fees for their services.

We wanted to showcase each room individually so the end-user could make an informed decision about their stay, therefore, we created a range of individual internal webpages containing an array of images and information that could be updated quickly and easily at a moments notice.

Since going live Promenade Guest House have received a number of compliments regarding their website and have noticed an increase in bookings due to information being displayed more clearly and concisely.